Is Teaching with Blackboard Teaching?

Been wondering about that. I have a lot of colleagues who spend considerable amount of time in the classroom, working with students, developing new assignments and activities, personalizing their instruction. But then they teach online with Blackboard. They create reading assignments from a textbook, set up some multiple-choice exams that are automatically graded by Blackboard, maybe have students look through some textbook-publisher-provided Powerpoints, and, oh, yes, have students post to one another on an online forum. Is that college-level instruction?